Natural Health Care

Myopia is the problem that arises when organizations define their business from the perspective of the product rather than from the needs of its customers. Theodore Levitt defined it in his article “Marketing Myopia” published in 1960 and became almost immediately a classic text on leadership and business management. Levitt as exemplified by analyzing the difference between considered a company dedicated “to rail” or a dedicated “transport”.

On a different but equally significant, we can speak of the shortsightedness of the websites. Is the tendency that leads us to design our catalog pages as if objects or products in question. In imposing, prevents us from leveraging the tremendous potential of the Internet to learn what concerns the person who visits us and adapt our offer to their interests and needs. In the market, those opportunities are wasted throwing away the investment involved and offer a decisive advantage to our competitors.

I offer you a checklist to diagnose if your site has this condition and help resolve some of the most pernicious symptoms.

1. “You define the need / s to solve (first)? If you login on your page the user perceives that you understand your problem, you have surely feel comforted. It is a good first step to gain credibility.
2. Do you offer an opportunity for the surfer to the matice? The navigation options are an excellent tool for the consumer autoclasifique potential way to help you better understand your interest.
3. Describe your proposal in terms of solution? Sure you have some extra produtos. We are resolved that as your customers what they need. Put the emphasis on demonstrating how.
4. Would you let your doubts and contrasting views with other people like him? One of the most suggestive ideas of the Cluetrain Manifesto is in the evocation of the old markets. In those, beside you always had another client who commented how well he had been a product. Making the options offered by the web so the user clears their questions by relying on the opinions of others like him very effective.
5. Do they meet their inhibitors? Depending on what you offer insurance that you are aware of your potential customer to customer trust you will eventually face certain barriers. Sometimes they have to do with the cost, others to the effectiveness of what they offer or how to receive your product or use. If you know, you build content to dispel these doubts and help the person to take a decision without hindrance.
6. Do you offer a specific action? The Internet giant leap involved in the communication field is that not only provides the information, perception and decision making, also makes available the opportunity to act. If you want to make the most of a visit to your target audience to your website should be completed in a predetermined action. This proposal must be received by the internet in a clear and immediate consultation when your information.
7. Can socialize the experience you have had? If you have found what I wanted or useful was your information or your comments, the website provides that it can be referenced in other spaces. It is a kind of free promotion is especially valid because conducted in a contextual way, disinterested and from a primary source (a user).
8. Do you have the system to sustain their relationship with him? If you have found your site and was interested in your content that you Indpendient has supported or not carrying out an action, it is important to have a mechanism to ensure that your relationship will be maintained over time.
9. You have planned the next action? This mechanism necessarily leads to this last check that I propose. If you plan what the next step you want to deal with the surfer, it will get even more results that have presence on the Web.

I hope these questions help you reflect on how to improve your website. If you think of more we can incorporate the list, be sure to share them.
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